Tesla registers “watchdog” domain names

Was it defensive or a clue about a new service?

Four Tesla cars at a supercharger — Tesla registered domains including its brand and “watchdog” this week. Photo courtesy of Tesla, Inc.

Tesla (NASDAQ: TSLA) has registered a handful of domain names with the word “watchdog” in them. Earlier this week, the company registered these domain names:

teslamotorswatchdog.com
teslamotorswatchdog.net
teslawatchdog.net
tslawatchdog.com
tslawatchdog.net
tzlawatchdog.com
tzlawatchdog.net

There are two possible reasons the company registered these domains.

First, it might be a defensive move to keep others from using these domains to criticize Tesla with a “watchdog” site. It’s worth noting that someone previously registered TeslaWatchdog.com, although that site is not active.

The other is that Tesla is working on a product named Watchdog. The company already offers a feature called Sentry Mode that uses the car’s cameras to record any activity around the car. Watchdog could be another type of security service.

When I search Google for “Tesla watchdog”, all of the results are about regulators and other complaint sites.

It appears the registrations were limited to .com and .net, which is a bit unusual.

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