Right-wing YouTube bought rumble.com from founder for $477,077

Right-wing video-sharing platform Rumble paid its founder the equivalent of $477,077 for the domain name rumble.com last year, it has emerged.

The company went public on Nasdaq last month, reversing into a shell company, and in an SEC filing last week disclosed the deal:

On May 11, 2021, Rumble purchased from Jokaroo Entertainment Inc. (“Jokaroo”) the domain license for the name “rumble.com” for a purchase price of CAD$603,895 (approximately $477,077), as permitted by the terms of, and in accordance with, the License Agreement dated October 1, 2013 between Rumble and Jokaroo. Mr. Pavlovski is the controlling owner of Jokaroo. In connection with the purchase, the license for the domain name under the License Agreement automatically terminated in accordance with its terms.

It’s not your standard sort of domain sale, but it appears to be an all-cash, domain-only deal. Pavlovski is Chris Pavlovski, the company’s founder and CEO.

The filing makes reference to other six-figure domains purchased from related parties, without specifying the domains.

Rumble is a YouTube clone founded to provide a platform for voices that have either been censored, or fear being censored, by “Big Tech”, due to their views. It’s largely frequented by right-wing Americans.

The company also owns Locals.com, a crowd-funding service mimicking Patreon and set up for largely the same political reasons and audience. It also provides hosting services to Donald Trump’s Truth Social.

Namebio shows that rumble.com previously sold for $31,283 on SnapNames in 2007.

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